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Questions To Help You Design Your E-zine
Questions To Help You Design Your E-zine
By Maria Marsala, Business Growth Specialist, Sat Dec 10th
Are you looking to grow your business one member at a time? Thenstart your own e-zine. Be careful to decide just what you wantyour e-zine to be and be consistent in sending it out. If youdon't enjoy writing, there are "article banks"http://www.coachmaria.com/articles/articlebanks.html and otheroptions that provide you the opportunity to use other authors’articles on the Web. For original content or expression of yourideas, consider hiring a ghostwriter to write it! Below are somequestions to ask yourself before you start. 1.What is motivating you to write an e-zine? 2.What type ofe-zine are you looking to produce? Tips, newsletter, ideas,URLs, etc. 3.What will you include in your e-zine? Such as:quotes, short or long articles (how many), someone else’sarticles (guests or throughhttp://www.coachmaria.com/articles/articlebanks.html), a contest(how often, what is the prize), questions for readers to respondto, a challenge for the week, summary and a link to a Web sitefor more information, links to other resources, book reviews,teleclasses, in person classes, etc. For an excellent checklistof what you can put into your e-zine, go to:http://www.ezineuniversity.com/courses/ez201/201-03.html 4.Willyour e-zine be text only? Simple HTML (colors, bold, italics)?Or HTML (fancy with pictures)? 5.How often will your e-zine bepublished? (minimum once a month) 6.What day ime of theweek/month will you send it out? 7.What company or service(listserv) will you use (see e-zine choices)? 8.Will you writeall of it, part of it, etc.? 9.Will you be the primaryadministrator of your newsletter or will you hire someone elseto
"format and send" such as a virtual assistant, copywriter orghostwriter? http://www.coachmaria.com/business/virtual.html10.Will you accept ads from others? Will they pay for the ads?Will it include ads be ad swaps? NOTE: it is easier to makemoney from ads after you reach 1000 subscribers. 11.How will youpublicize your e-zine? 12.Is your ideal client on the Internetor would an in-print newsletter reach them better than ane-zine? 13.Will this be a discussion group or newsletter(sometimes called an announcement only list)? 14.Will themessages be approved (also called moderated) before its sentout? 15.Will the moderator approve all new members before theyare allowed to join the list (also called moderated)? 16.Willthe membership list be available to the public, list membersonly, or the moderator only? Will the messages be viewable tothe public, list members, or only the moderator? 17.How do youwant your readers to send your e-zine to others? In its entiretyor can they send a link or an article to someone as long ascopyright information is included? Decide this and let yourreaders know your rules, up front.
About the author:© 2003 Maria Marsala, Business Growth Specialist. The author ofthe ORIGNINAL Create Your Program. Learn how you caninexpensivly market your business using an online newsletter.Ezines help you quickly get the word out about your product orservice to individuals who want to receive it! For moreinformation, visit http://www.CreateEzine.com
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